Internet Meme of the Week: The Secrets of Pottermore
By Jane Cavalier, The Dartmouth Staff
Published on Monday, April 23, 2012
After Dimensions weekend, ’16s might consider Dartmouth as magical as Hogwarts. For the rest of us, who find ourselves more jaded, we will look to Pottermore.com — the previously exclusive, just-gone-public official fan site for Harry Potter.
Pottermore.com is the only Harry Potter website endorsed by J.K. Rowling. The site recommends that its members read along in the books as they progress through the website. Pottermore also offers new material from Rowling that details each chapter, visits to Diagon Alley, an official sorting test and the opportunity to brew potions and cast spells. Users can also create profiles to meet other members and compare experiences.
Developed by TH_NK and Sony, the website can be tedious and difficult to navigate . Users click through tons of useless information before actually getting to the Sorting Hat (be warned: it takes more than an hour to get to that point). In fact, the site is so complex that free online guides exist to help users navigate it.
Much like Dartmouth’s acceptance rate, the exclusivity of the website made it sound like paradise for any aspiring (wizarding) student. Now that it’s available to everyone, however, users find it to be yet another system of delayed gratification.